Getting Started
We’re happy to get you started on an email marketing
tool! We prefer MailChimp but have experience with Constant Contact, Emma and
GovDelivery. Whether you’re starting from scratch or not, we can procure a list
of email addresses for voters in your district, and then import that list into
your email marketing tool for you – making sure to build the list in such a way
that you can actually use the demographic data for list segmentation in the
future.
Design
One of the benefits of using an email marketing tool like
MailChimp is that we can create custom email templates. These professionally
designed templates will be consistent with your branding and optimized for
mobile users and reader engagement.
Content
We are happy to draft your emails for you – or to provide
professional copyediting review of the emails that you draft. Our email content
focuses on boiling up your most important bits of information or calls to
action, ensuring that your email has the best chance of getting opened, read,
and then acted upon.
Reach
Email is a perfect example of how communication or
marketing can go terribly wrong. Not only does one-way broadcast spam no longer
work, it has a net-negative effect – especially with email, where subscribers
can unsubscribe from your list or block you. Procuring a massive contact list
doesn’t do you a lot of good if folks won’t read the emails you send them. The
trick with email reach is to implement email marketing best practices that
respect your subscribers’ interests and time. We can help you do that.
Data
In each of the services mentioned above, we combine known
industry data with your data to send the right messages to the right people at
the right time. As with social media, we can quantify – to the person – how
many people open and engage with your email content. PolitiKlout uses
means-tested editing – leveraging email data to refine messaging, timing, and
targeting. This data analysis can then help to improve the efficacy of all
outreach efforts and advertising.
