Social Media

Getting Started

We know all the “tricks of the trade” to ensure that your social channels have the best possible performance and visibility – and to ensure that your presence is 100% compliant with each social channel’s legal Terms of Use. Nothing is worse than a hastily created profile or social media gaffe that distracts your supporters (or, worse, the media!) from your messaging. Let us help you get started on the right foot.

Design

The look and feel of your digital channels impacts your brand every bit as much as the design of your campaign website, signs or mailers. Perhaps more so, when you consider how highly your social channels will/should rank in relevant web search results. PolitiKlout offers professional design support for all major social media, ensuring consistent branding – not just for your profile imagery, but for your day-to-day content as well.

Content

We will work with you and your team to create a strategic editorial calendar, identifying key themes, messages and audiences across your different outreach channels. Within that structure, we can build out an uninterrupted flow of dynamic digital content to keep your social communities interested and engaged. We also stand by to create content on an as-needed basis. We will create and deploy your content in such a way as to ensure maximum reach.

Reach

We will build out your social presence and search engine optimization (SEO) to maximize visibility and reach – driving as many supporters as possible to connect with your channels. We can also integrate your email and voter data to more directly connect your social channels with your most engaged supporters. The more we can grow your relevant reach, the more pervasive your messaging and priorities become.

Data

Unlike mailers or broadcast advertising, we can quantify – to the person – how many people see and engage with your digital content. PolitiKlout uses means-tested editing – leveraging social data to refine messaging, timing, and targeting. This data analysis can then help to improve the efficacy of all outreach efforts and advertising.