Getting Started
Like an
email list, we can procure a list of mobile contacts for you and import it into
our texting solution. We can also build this list organically by collecting
data on your other digital channels. Also like an email list, users can add or
remove themselves from the texting distribution at any time. We will help you
build a healthy list of contacts for your text messaging campaigns. These
contacts can provide valuable, real-time feedback, or you can blast out a quick
text to them in order to drive a particular action – like going to vote.
Design
Text
message campaigns are keyword-based. A keyword is the message – like a campaign
slogan – that users can text to a short code number. We will work with you and
your team to include texting promotions on your website, social accounts, push
cards, yard signs, TV advertising, print advertising, radio advertising, and
direct mail.
Content
The best
way to grow your text message contact list is to have strong calls to action –
where the user is inherently interested in providing feedback, or in getting
feedback from you. We can help you generate this strong messaging, and then
implement it into your real-time activities – like town halls, debates, or
other public appearances.
Reach
We won’t
just help your establish and grow your reach with the above-mentioned methods,
we will actively look for opportunities to leverage this proprietary reach. By
literally mobilizing your supporters, we can help you drive GOTV efforts,
fundraising, and support.
Data
You can
use our text messaging solution to do a real-time poll of sentiment about a
policy or issue. Instantly, we can give you the results of that poll – which
can either foster further discussion or even help you with a real-time
adjustment in your messaging. Either way, those who respond are giving you
their cellphone number – thus “opting in” for later text messages. Which means
they can become part of your mobilization strategy at a later date.