Getting Started
There’s
a lot that goes into building a website – not the least of which is picking a
platform that’s user-friendly and that will effectively collect and integrate
supporter data. We’re happy to walk you through the process! From conception,
to selecting and integrating features, to finalizing and implementing design –
we will set you up with a clean, effective, mobile-friendly website that
represents you and best meets your needs.
Design
We
specialize in website user experience (UX). That is to say, our focus is on the
end-user. We determine how people use your site, how and where they navigate,
whether they respond to your calls to action, and how they use search. Then, we
design around these behaviors to make sure they can easily find what they’re
looking for and, in the process, support you and your campaign.
Content
Creating
static content for the initial website build is one thing, but generating a
steady stream of dynamic website content (usually through a blog function or
social media embed) is the best way to improve SEO and keep supporters coming
back to your site. We are adept at multi-purposing content from across your
various channels to drive interest and traffic.
Reach
In many
respects, your website becomes the digital headquarters or front office of your
campaign. As with any office, making it discoverable (to search engines) is the
key to high traffic. We will optimize your website and your web content for
search engine discoverability, and we are happy to work with you to create and
execute a content strategy that drives a steady stream of interested viewers to
your website.
